RAILWAY ENGLISH/ ABUTMENTS

Abutments
A substructure composed of stone, concrete, brick or timber supporting the end of a single span or the extreme end of a multispan superstructure and, in general, retaining or supporting the approach embankment placed in contact with it. (See also Retaining Walls, Wing Wall).

 

Curs “Engleza Feroviară” | 04-05 noiembrie – Club Feroviar Român

Cursul de terminologie feroviară este personalizat și specializat pe comunicare în limba engleză și se adresează companiilor și instituțiilor, dar și persoanelor care doresc să își dezvolte vocabularul cu termeni feroviari.
Cursul se adreseaza tuturor responsabililor și participanților în proiecte feroviare care colaborează cu parteneri vorbitori de limba engleză.

Lector – Iulia Halatz
Filolog și economist cu experiență de 22 de ani și 25.000 ore de predare în limba engleză pentru orice domeniu (afaceri, juridic, financiar-bancar, marketing, agribusiness, feroviar) – copywriter și autor de limba engleză.

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Posted in Curs de engleza de specialitate, CURS INTENSIV GRAMATICA LIMBII ENGLEZE

MARKETING ENGLISH/ GREENWASHING

Greenwashing is the process of conveying a false impression or providing misleading information about how a company’s products are more environmentally sound. Greenwashing is considered an unsubstantiated claim to deceive consumers into believing that a company’s products are environmentally friendly.

 

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MARKETING ENGLISH/ PRICE SKIMMING

Price skimming is a product pricing strategy by which a firm charges the highest initial price that customers will pay and then lowers it over time. As the demand of the first customers is satisfied and competition enters the market, the firm lowers the price to attract another, more price-sensitive segment of the population. The skimming strategy gets its name from “skimming” successive layers of cream, or customer segments, as prices are lowered over time.

 

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I would love to speak English with you and to offer my experience of over 24 years and 25000 hours of teaching English as a foreign language.

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Posted in Curs de copywriting in engleza, Curs de engleza de afaceri, Curs de engleza de specialitate, curs de marketing in engleza

BUSINESS ENGLISH/ COLLATERAL

Collateral is something valuable, such as a property you own, that you pledge (temporarily give to) a bank, financial company or other moneylender as a guarantee of your loan repayment.

 

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  • Call: 0040722841053
  • contact@cursinengleza.ro

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BUSINESS ENGLISH/ Zero-Sum Game

What is a Zero-Sum Game?
Zero-sum is a situation in game theory in which one person’s gain is equivalent to another’s loss, so the net change in wealth or benefit is zero. A zero-sum game may have as few as two players, or millions of participants.

 

SOURCE: https://www.investopedia.com/

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MARKETING COURSE IN ENGLISH

Marketeers, advertisers, niche marketeers, mass marketeers, content providers, copywriters, ideas people, salespeople needed for Marketing English course.

Presentations, case studies, flows of ideas, marketing 2.0, marketing 3.0, marketing mix, Swot analysis, marketing strategies, marketing ethics, the marketing environment, legal aspects of marketing, product development, product life cycles, branding, brand values, market segmentation, customer needs and behaviour, loyalty programmes, motivation marketing, Customer Relationship Management, the marketing budget, personal selling, Above-the-line, Below-the-line, Through-the-line, media strategy, the press, branding content, buzz marketing, logos, materials and containers, corporate marketing, crisis communication, corporate blogging…

 

We’d love to hear from you! Drop us a line and we will tailor the perfect Marketing English course for you!

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BUSINESS ENGLISH/ OPTIONS

Options are contracts that give the bearer the right, but not the obligation, to either buy or sell an amount of some underlying asset at a pre-determined price at or before the contract expires. Options can be purchased like most other asset classes with brokerage investment accounts.

SOURCE: https://www.investopedia.com/

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BUSINESS ENGLISH/ OLIGOPOLY

What is an Oligopoly?

Oligopoly is a market structure with a small number of firms, none of which can keep the others from having significant influence. The concentration ratio measures the market share of the largest firms. A monopoly is one firm, duopoly is two firms and oligopoly is two or more firms. There is no precise upper limit to the number of firms in an oligopoly, but the number must be low enough that the actions of one firm significantly influence the others.

SOURCE: https://www.investopedia.com/

We’d love to hear from you! Drop us a line and we will tailor the perfect Business English course for you!

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  • Call: 0040722841053
  • contact@cursinengleza.ro

We inspire a fresh START and a new perspective in business ENGLISH communication.

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Teste engleză gratuite

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BUSINESS ENGLISH/ HARD SKILLS

What Are Hard Skills?
Hard skills are learned abilities that are acquired and enhanced through practice, repetition, and education. In business, hard skills most often refer to the basics of accounting and financial modeling.

By contrast, soft skills are less tangible and harder to teach. Getting along with others, listening well, and engaging in small talk are soft skills.

SOURCE: https://www.investopedia.com/

We’d love to hear from you! Drop us a line and we will tailor the perfect Business English course for you!

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Posted in Curs de engleza de afaceri
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