The Ansoff Matrix is a strategic planning tool that provides a framework to help executives, senior managers, and marketers devise strategies for future growth. It is named after Russian American Igor Ansoff, who created the concept.
It is a strategic marketing planning tool that links a firm’s marketing strategy with its general strategic direction and presents four alternative growth strategies as a table (matrix). These strategies are seeking growth:
(1) Market penetration: by pushing existing products in their current market segments.
(2) Market development: by developing new markets for the existing products.
(3) Product development: by developing new products for the existing markets.
(4) Diversification: by developing new products for new markets.
It is marketing o’clock!
www.engleza-de-afaceri.ro/curs-engleza-marketing
Tarif – 600 lei pentru cursul de marketing în engleză cu durata de 30 de ore (10 săptămâni) care include:
– un curs intensiv de 6 ore (curs intensiv de gramatica limbii engleze sau Creative Business Writing în limba engleză)
– și un curs personalizat de marketing în engleză în București.
Acest curs este dedicat companiilor și instituțiilor.
Vă oferim mai multe detalii la contact@engleza-de-afaceri.ro și englezadeafaceri@gmail.com.
Vă așteptăm cu drag!
She is primarily a teacher of English. Also her mind is lured by goodies like finance, economics, interest rates, the stock market, as she has a hankering for how the money is made. Nevertheless she is a dreamer on a cloud...As dreams cost nothing... In ordinary days she is a word-weaver for everything and everything that breathes. In the best of days she just follows the seasons by means of bike, skis, or roller-skates. She is grateful to all colors of the world and to people who read, laugh, smile and drop a line here, or on her email.
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