Sponcon = abbreviation for sponsored content: posts on social media sites such as Instagram where the poster is being paid by a company to promote its product.
“The rising trend has seen bloggers posting pictures of products they bought themselves but tagging the brand in such a way that it looks like they were paid for the posts, reports the Atlantic.
By posting so called ‘sponcon’ posts, Instagram stars hope that they will entice brands who might not otherwise take a risk on sponsoring an influencer they’ve not worked with before.” – https://www.dailymail.co.uk/
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