Blog Archives

RAILWAY ENGLISH/ ABUTMENTS

Abutments A substructure composed of stone, concrete, brick or timber supporting the end of a single span or the extreme end of a multispan superstructure and, in general, retaining or supporting the approach embankment placed in contact with it. (See

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Posted in Curs de engleza de specialitate, CURS INTENSIV GRAMATICA LIMBII ENGLEZE

MARKETING ENGLISH/ GREENWASHING

Greenwashing is the process of conveying a false impression or providing misleading information about how a company’s products are more environmentally sound. Greenwashing is considered an unsubstantiated claim to deceive consumers into believing that a company’s products are environmentally friendly.

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Posted in Curs de engleza de afaceri, Curs de engleza de specialitate, curs de marketing in engleza

MARKETING ENGLISH/ PRICE SKIMMING

Price skimming is a product pricing strategy by which a firm charges the highest initial price that customers will pay and then lowers it over time. As the demand of the first customers is satisfied and competition enters the market,

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Posted in Curs de copywriting in engleza, Curs de engleza de afaceri, Curs de engleza de specialitate, curs de marketing in engleza

BUSINESS ENGLISH/ COLLATERAL

Collateral is something valuable, such as a property you own, that you pledge (temporarily give to) a bank, financial company or other moneylender as a guarantee of your loan repayment.   We’d love to hear from you! Drop us a line

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Posted in Curs de engleza de afaceri, Curs de engleza de specialitate

MARKETING COURSE IN ENGLISH

Marketeers, advertisers, niche marketeers, mass marketeers, content providers, copywriters, ideas people, salespeople needed for Marketing English course. Presentations, case studies, flows of ideas, marketing 2.0, marketing 3.0, marketing mix, Swot analysis, marketing strategies, marketing ethics, the marketing environment, legal aspects

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Posted in Curs de engleza de specialitate, Engleza pentru marketing si publicitate

BUSINESS ENGLISH/ OPTIONS

Options are contracts that give the bearer the right, but not the obligation, to either buy or sell an amount of some underlying asset at a pre-determined price at or before the contract expires. Options can be purchased like most

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Posted in Curs de engleza de afaceri, Curs de engleza de specialitate, Engleza pentru piata de capital

BUSINESS ENGLISH/ OLIGOPOLY

What is an Oligopoly? Oligopoly is a market structure with a small number of firms, none of which can keep the others from having significant influence. The concentration ratio measures the market share of the largest firms. A monopoly is

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Posted in Curs de engleza de afaceri, Curs de engleza de specialitate

ENGLEZA FINANCIARĂ/ BANK MANDATE

BANK MANDATE = (uk) a written instruction from a customer to a bank asking the bank to open an account, make regular payments from the customer’s account, or do some other service for the customer.   It is finance o’clock!

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Posted in Curs de engleza 6 ore, Curs de engleza de specialitate, Curs de engleza financiara

ENGLEZA PENTRU MARKETING/ BRAND IDENTITY

Brand Identity — a set of ideas and features that a company wants people to connect in their minds with its products or brand: This is the message a brand wants to send to its customer. Perhaps you want your

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Posted in Curs de engleza 6 ore, Curs de engleza de specialitate, Engleza pentru marketing si publicitate

ENGLEZA PENTRU AFACERI/ GROSS PAY

GROSS PAY The total of an employee’s regular remuneration including allowances, overtime pay, commissions, and bonuses, and any other amounts, before any deductions are made. Read more: http://www.businessdictionary.com/definition/gross-pay.html   It is business o’clock! Are you fluent in choosing your English?

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Posted in Curs de engleza de afaceri, Curs de engleza de specialitate
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