Blog Archives

NEW WORDS/ Fem den

Fem den = a room in a house, or a small building near a house, where a woman can go to get away from the other people in the house and do the things she wants to do.   We

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Posted in CONSULTANȚĂ ÎN LIMBA ENGLEZĂ PENTRU COMPANII, Curs de engleza de afaceri, Curs de engleza de specialitate, curs de marketing in engleza, cuvinte in engleza

NEW WORDS/ HIIPA

HIIPA = abbreviation for high-intensity incidental physical activity: physical activity that is done as part of one’s normal daily life and not as part of an exercise or fitness programme. We inspire a fresh START and a new perspective in

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Posted in Articole in engleza, CONSULTANȚĂ ÎN LIMBA ENGLEZĂ PENTRU COMPANII, Curs de e-mail-uri in engleza, Curs de engleza de afaceri, Curs de engleza de specialitate, curs de marketing in engleza

Stealth marketing

What is stealth marketing?Advertising a product in such a way that people are not aware that you are trying to persuade them to buy it:Product placement in films is a form of stealth marketing. Remember the coffee cup “left” on

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Posted in CONSULTANȚĂ ÎN LIMBA ENGLEZĂ PENTRU COMPANII, Curs de engleza de specialitate, curs de marketing in engleza

ENGLISH FOR AGRIBUSINESS/ Farm Marketing Plan

What Is a Marketing Plan?A marketing plan is an operational document that outlines an advertising strategy that an organization will implement to generate leads and reach its target market. A marketing plan details the outreach and PR campaigns to be

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Posted in CONSULTANȚĂ ÎN LIMBA ENGLEZĂ PENTRU COMPANII, Curs de engleza de afaceri, Curs de engleza de specialitate, curs de marketing in engleza, Engleza pentru marketing si publicitate, Timpurile limbii engleze, Vorbeste in engleza

BUSINESS ENGLISH/ ECONOMIC MOAT

Conceptualized and named by Warren Buffett, an economic moat is a distinct advantage a company has over its competitors which allows it to protect its market share and profitability. It is often an advantage that is difficult to mimic or

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Posted in Curs de engleza de afaceri, Curs de engleza de specialitate, curs de marketing in engleza, Curs engleza juridica

MARKETING ENGLISH/ GREENWASHING

Greenwashing is the process of conveying a false impression or providing misleading information about how a company’s products are more environmentally sound. Greenwashing is considered an unsubstantiated claim to deceive consumers into believing that a company’s products are environmentally friendly.

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Posted in Curs de engleza de afaceri, Curs de engleza de specialitate, curs de marketing in engleza

MARKETING ENGLISH/ PRICE SKIMMING

Price skimming is a product pricing strategy by which a firm charges the highest initial price that customers will pay and then lowers it over time. As the demand of the first customers is satisfied and competition enters the market,

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Posted in Curs de copywriting in engleza, Curs de engleza de afaceri, Curs de engleza de specialitate, curs de marketing in engleza

ENGLEZA PENTRU MARKETING/ BRAND EXTENSION

BRAND EXTENSION = the process of using an existing brand name to introduce new products or services.   Tarif – 700 lei pentru cursul de marketing în engleză cu durata de 30 de ore (10 săptămâni) care include: – un curs

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Posted in curs de marketing in engleza

ENGLEZA PENTRU MARKETING/ Display ad

Display ad = a large colourful advertisement that is designed to attract people’s attention: A display ad, also known as a banner ad, is a form of online paid advertising that is typically a designed image or a photo and copy. Viewers

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Posted in Curs de engleza de afaceri, Curs de engleza de specialitate, curs de marketing in engleza, SEO copywriting

ENGLEZA PENTRU MARKETING/ Markdown

Markdown = a reduction in price to promote increased sales.   It is marketing o’clock! La cursul de marketing în limba engleză vei vorbi despre concepte de marketing și vânzări, produs, plan de marketing, concepte de planificare strategică și managementul

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Posted in Curs de engleza de afaceri, Curs de engleza de specialitate, curs de marketing in engleza
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