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Greenwashing is the process of conveying a false impression or providing misleading information about how a company’s products are more environmentally sound. Greenwashing is considered an unsubstantiated claim to deceive consumers into believing that a company’s products are environmentally friendly.

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Posted in Curs de engleza de afaceri, Curs de engleza de specialitate, curs de marketing in engleza


What is marketing 3.0? According to Philip Kotler, Marketing 3.0 is a marketing that focuses on the customer as a human being in its entirety, with material, emotional and spiritual needs, a marketing capable of satisfying humanism’s noblest instances. Those

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Posted in Curs de copywriting in engleza, Engleza pentru marketing si publicitate, SEO copywriting

ENGLEZA PENTRU MARKETING/ User-generated content

User-generated content = content created by consumers of products and services e.g. customer review sites, blogs, posts on discussion groups etc.   It is marketing o’clock! Tarif – 600 lei pentru cursul de marketing în engleză cu durata de

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Posted in Curs de engleza de specialitate, Engleza pentru marketing si publicitate

Curs engleză marketing și publicitate

Marketeers, advertisers, niche marketeers, mass marketeers, content providers, copywriters, ideas people, salespeople needed for Marketing English course. Presentations, case studies, flows of ideas, marketing 2.0, marketing 3.0, marketing mix, Swot analysis, marketing strategies, marketing ethics, the marketing environment, legal aspects

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Posted in Curs de engleza de specialitate, Vorbeste in engleza
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